Well, I know Oculus appeared on the top of the list, but I don't feel Facebook is promoting it as it should be on their networks, like Instagram and Facebook itself, if I was Mark S. I will put an ads in every users timeline and also on Instagram.
The marketing from Samsung is as invasive as we can expect, but making the Gear not compatible as it should be makes it something to worried, a lot of people can be trying to know about VR but if you make it difficult you scare the possible to be new users.
Maybe the new Association (
GVRA) will make that everybody follow some rules and that will be the beginning of the real next generation of VR because more companies and people can be involved.