From an email from Oculus, the Summer Sale is here:
Score up to 60% off on 30+ titles across Rift and Gear VR, now through 11:00 am PT on July 5th! Be sure to check back early and often to catch the latest Daily Deals on some of the hottest titles for mobile VR. We’re also offering some sweet bundles with titles like Keep Talking and Nobody Explodes, Rangi, and Dark Days on Gear VR.
Open the Oculus app on your phone and take a gander at the titles available. There are a *lot* that are on great discounts. If you've had your eye on a game for a while but haven't gotten it yet, now might be the time. Check to see if it's one of the discounted ones. It just might be!