1. Chemy JMHT's Avatar

    Baidu launched on Wednesday its VR platform DuSee. The DuSee-enabled Baidu Search app turned a 2D map of Shanghai into a 3D graphic during a demo on Wednesday. (Photo courtesy of the compan

    Written by Carla Thomas and Yue Wang

    While Pokémon Go did much to introduce augmented reality (AR) to the general public, Chinese technology company Baidu believes gaming is by no means the only way to popularize this futuristic medium.

    The search engine operator, often dubbed the Google of China, started to work on AR two years ago. It recently established an AR lab to develop related services in education, healthcare, marketing as well as tourism. The company is already working with global brands including L'Oreal, KFC and Lancôme to make AR-based advertisements, which allow Chinese consumers to interact with computer-generated virtual products through their smartphones.

    The lab also launched an AR project that aims to recreate historical sites in Beijing. Users will be shown restored visuals of ancient relics in the city after they scan certain photos with their smartphones. Augmented-reality effects can also be activated when people point their phones directly at selected sites.

    01-23-2017 07:03 PM
  2. pkcable's Avatar
    Gaming is just the tip of the iceberg so to speak! Practical applications of AR are staggering, from mapping, to shopping, to exploring, to looking at real estate!
    01-24-2017 09:29 AM
  3. Russell Holly's Avatar
    While a great article for introducing everything Baidu is accomplishing, there's not a ton here that suggests they're going to lead much of anything outside of China. We've had AR marketing for a long time now. Wal-Mart had a pizza box when the first Avengers film launched that let you see one of the action sequences from the movie. It's been an add-on thing here in the states for a long time.
    01-24-2017 01:47 PM
  4. Chemy JMHT's Avatar
    Here we are still using QRcodes just for enter a link and no animation or AR at all, I don't know how people here was playing Pokemon GO (I never tried).
    01-25-2017 08:42 PM
  5. vitaliesolomon's Avatar
    ok, that is cool to try a few times and to have some fun. but is that practical to use it in 3d?
    3d also needs more data, so the internet bandwidth will be overwhelmed.
    taking into account, for example, the case with the city... i think that for example for tourists, it will be more useful to have a 2d map and easily find some places of interest.
    07-22-2017 06:25 PM
  6. priyanka17's Avatar
    Great read. AR is going way beyond just gaming. Marketers are using it to its fullest potential though its still under development. WOWSOME is also doing great work in AR. I have come across some amazing campaigns for some of the biggest global brands. You could visit http://wowso.me/ and discover some great AR ideas.
    09-15-2017 07:54 AM
  7. EgoAnt's Avatar
    There's a great AR company just down the block from us called Scope AR. They are doing some great work in the field of AR in communication.
    10-04-2017 09:34 AM

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