I did see this too
http://fortune.com/2015/03/03/vr-union-oculus/
" In its Claire headset, VR Union repurposes liquid crystal display, or LCD, technology—the same kind of high-resolution IPS panels manufactured for computer displays and smartphones. IPS technology, which dates to the 1980s, can efficiently change the direction of liquid crystal molecules to create vivid colors with strong contrast. In contrast, Oculus uses AMOLED—active-matrix organic light-emitting diode—display technology that is newer but sacrifices image quality for faster pixel response, a desirable feature in the fast-paced gaming environments for which the Rift headset is intended."